How ads work

Not released yet. Honest Blocks is still being built. This page describes the rules the game is being built to keep.

• Never while you play

  No ad ever interrupts a game, and none plays when the app opens. The only ad during a game is the optional undo ad, and only if you choose it. You never see an ad you did not ask for during play.

• At most one between games

  A short ad may play before your next game, no more than once every 4 minutes, and at most after every other game. None between games in your first 5 games. None after a game that lasted less than a minute.

• You are told first

  When an ad is coming, the Game over screen says so: "A short ad will play before your next game. We show one at most every 4 minutes and at most after every other game, never one you did not ask for during play." The Play again button carries the AD tag whenever an ad will follow it.

• Optional ads are labelled

  Any button that plays an ad shows an AD tag. You can always say no: the "No thanks" button is the same size as the ad button.

• No thanks skips an ad

  Say No thanks to an optional ad, and the next ad between games is skipped, up to once every 3 games.

• How long is an ad?

  The company behind the ad sets its length. The game cannot set a limit. Google shows the close button, and we cannot move it.

• We ask for all-ages ads

  We ask Google for ads rated for all ages, and for ads not picked just for you. Google's filter can miss one. If you see a scam or a bad ad, use Report a bad ad on the How ads work screen in the game.

• No banners, no tricks

  No banner ads anywhere. No ads near buttons. We never add fake or hidden close buttons. No fake timers and no "offer ends soon".

The optional undo ad

You get one undo per game in Classic. Using it means: "Watch one short ad, usually 15 to 30 seconds."

• Google supplies the ads, so we cannot promise an exact length. "Usually" is the honest word.
• If the ad fails to load, you get the undo anyway.
• A game that used an undo is marked "assisted" and does not go on the leaderboards. That is true whether or not you paid, so the boards stay fair.
• The Daily Puzzle has no undo at all.

Adventure levels

• No ad ever plays after a level you lost. Trying again is free and at once.
• After a level you won, the same rules as above apply: at most one short ad, and you are told first.
• Boosters are never given for watching an ad. Adventure has no undo, so it has no optional ad at all.

What kind of ads

• Ads come from Google AdMob. AppLovin and Unity Ads can bid for the same ads, reached only through AdMob, under the same rules (privacy, section 6).
• Ads never give coins, experience or anything else in the game's goals and levels, and coins never remove ads. Coins come only from playing.
• We ask Google for non-personalised ads for every player, everywhere.
• The game does not use your phone's advertising ID.
• We ask Google to show only ads rated for general audiences.
• In the European Economic Area, the United Kingdom and Switzerland, Google's consent message appears between games, never when you first open the app. Whichever you choose there, we still ask for non-personalised ads. More in the privacy policy

Fair pieces

Every piece is chosen at random. The game never looks at your board to hand you pieces that don't fit. How fair pieces work